BE SPIRITS HEADS TO INDIA: WHERE SPIRITS CONSUMPTION DOMINATES

A new space fully dedicated to spirits, beer, cider and no/low at Vinexpo India in Mumbai.

EXHIBIT AT BE SPIRITS

Be Spirits launches in India, where spirits account for 99.2% of total alcohol consumption and demand for premium, and diverse options is accelerating. With over 1.44 billion people, a median age of 28, and 10–15 million new legal-age drinkers entering the market each year, India is now one of the fastest-growing spirits markets globally.


This new space within Vinexpo India offers brands a unique opportunity to connect with top-tier importers, distributors, retailers, and HORECA buyers seeking fresh portfolios and premium experiences. Whether you are in whisky, vodka, gin, beer, Be Spirits is where your brand can make a mark in one of the world’s most promising spirits markets.


Join Be Spirits now and be part of the category that drives India’s drinking culture forward.

VISIT BE SPIRITS

Be Spirits is coming to India in 2025, bringing the international spirits community together in one of the world’s most dynamic and fast-evolving markets. From craft distillers to major producers, Be Spirits India is a dedicated space for professionals shaping the future of the industry across categories—spirits, RTDs, no/low alcohol, and mixology.


Focused on business, discovery, and connection, Be Spirits India provides:

Source new products from both emerging and established international brands

Spot key trends in mixology, no/low alcohol, and premiumisation

Build relationships through tastings, talks, and targeted networking opportunities


With regulations evolving to support greater imports and diversification, India is opening new doors for international sourcing. Be Spirits India is your gateway to a growing demand for premium and craft spirits—and a chance to build long-term commercial partnerships.

THEY EXHIBITED IN 2024

DISCOVER THE 2024 SPIRITS PROGRAMME

GI “Japanese Sake” and its sustainable goal
Masterclass

GI “Japanese Sake” and its sustainable goal

Wednesday, Sep 18, 2024
1:00 PM - 2:00 PM | Asia/Kolkata
Beer ON-flavours: Build your flavour vocabulary and become a better beer taster
Masterclass

Beer ON-flavours: Build your flavour vocabulary and become a better beer taster

Wednesday, Sep 18, 2024
3:00 PM - 4:00 PM | Asia/Kolkata
Agave: Mexico vs India
Masterclass

Agave: Mexico vs India

Thursday, Sep 19, 2024
12:00 PM - 1:00 PM | Asia/Kolkata